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3 Exciting Takeaways from Facebook’s 2017 F8 Developer Conference

  • Clock logoApril 28, 2017
  • Eye logo439

Facebook puts the power inside your pocket! Our wrap-up of this year’s F8 Developer Conference keynote announcements…


On Tuesday, April 18th, Facebook launched its 2017 edition of the highly anticipated Developer Conference in San José, otherwise known as F8. The event is named after the 8-hour hackathons the Social Network famously popularized. Two days of major announcements, keynotes, testimonials, demos, followed by millions across the world, and attended by over 4,000 developers. 

“We have a lot more to do here,” emphasized Mark Zuckerberg. Besides showcasing new Facebook and Messenger features, AR and VR wizardries, as well as 100,000 bots to date, it’s really the second chapter of Facebook’s 10-year roadmap that Mark Zuckerberg outlined in his opening keynote. The terms of which were laid out by David Marcus, VP Messaging Products, and the visionary scope truly revealed by Building 8’s Head of Innovation Regina Dugan.

Here are three takeaways that captured our (and everyone’s) attention:

A Camera development platform

Facebook is betting big on augmented reality (AR) with the live launch of its beta camera platform that is open to developers and supported by three technological building blocks: SLAM (simultaneous localization and mapping), 3D effects and object recognition. While claiming to start “basic”, Facebook is giving its users a vast array of built-in tools through the Frames and AR studios. It’s surely no coincidence that SnapChat released its latest update featuring 3D World Lenses to coincide with this year’s F8. But from Facebook’s tentacular sprawl, positioned as building community and sharing, one can glean Mark Zuckerberg’s ambition to leave Snap and Google in the dust.

Virtual Reality: Facebook Spaces

VR is better with friends…Based on the premise that users will more likely share what’s cool, fun and interesting, the first VR presence app has made its way into Facebook and is already available in the Oculus Store (provided you’ve acquired the Rift with touch controllers for a whopping $600). The objective? To allow you, or rather your 3D customized avatar that’s based on your profile, to hang out with your friends in a virtual place where you can engage with all sorts of social features – games, selfies, chat, video – without ever having to write a line of code.

Read more at Sitel website.
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