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Published on : March 30, 2016
The Social Client, the Acticall Group's digital agency, publish a white paper dedicated to Facebook Messenger. Untitled "Messenger, The Customer Relationship Channel !"
"How to enhance your customer relationship with Messenger ?". Vanessa Boudin-Lestienne, CEO of The Social Client, states that successive improvements operated by Facebook on Messenger App actually redefine the customer experience. This is what this document is all about !
Table of contents
1. Messenger, a new step in the digital customer relationship
2. Messenger features which improve the customer experience3. Example of a customer journey including Messenger and Everlane